To celebrate the humble hashtag reaching double figures I have written an article and drawn an accompanying illustration – and it would be sweet if you would check it out.
My life has gone into overdrive lately and it may have something to do with the start of a research masters, new clients and general life to take care of. So on that note, I don’t have time for any long winded, particularly well written observational pieces – I have work to do. But I did manage to squeeze out a little commentary piece illustration. Check it out at triflehead.com/commentary or on my instafeed. xx
Triflehead.com has been around for quite a few years and over that time it has taken on many forms – it originally started life as a trivia-based blog, morphed into a loosely defined outlet for my short stories and rants, before eventually becoming the base for my freelance copywriting business after I left the corporate advertising world to focus on love and family.
You could say Triflehead.com has been a good friend of mine. It has grown with me and supported my whims and creative fancies no matter how ridiculous or self-indulgent – and just as my areas of interest and expertise continue to grow Triflehead.com will continue to grow too. So in addition to my freelance copywriting business this site will now also be where you can find social commentary and opinion pieces over on the commentary page.
It is my intention that this new avenue will mostly focus on social media, digital living and cyber communities, but I’m sure the occasion general life opinion piece will pop up from time to time. Some pieces will be posted here first and others will be appearing in publications, so I’ll be joyfully sharing links whenever possible. I really hope you enjoy this latest evolution of Triflehead.com and thank you for sticking by me.
It’s my first day back behind the keyboard and my to-do list is already screaming, “Enough already!” and my list of goals is taunting, “You’re in way over your head lady.” Come on, I’m just warming up here and you’re already shaping up to be a crazy busy, massively daunting year. Well, whatever you have to throw at me I’m more than keen to take you on. I have even whipped up a 5-step plan to pull it off:
- Partake in some monumental planning
- Conjure up mean organisation skills
- Prepare for sweat-inducing hard work
- Roll with the punches
- Come up for air as often as possible
So come and get me ’17 – I’m (psyching myself up to be) ready for you…
Tumblong Hills website launch
Websites are the shopfront for many modern businesses, giant conglomerates and sole traders alike. Today, words are skilfully used to drive up Google rankings to get punters through the virtual door – making websites filled with strong, relevant copy integral to a business’ chance of success.
As a copywriter, websites are something I particularly enjoy working on. Most of the time it means the opportunity to work closely with the brand, often shaping or redefining it. Plus, it allows me to absorb all the varied elements of the business to present a united message and a confident brand identity.
Recently, I had the pleasure of copywriting for Tumblong Hills, a Gundagai-based winery. I was charged with refreshing their website content and realigning it with the changing focus of the business…and here it is http://tumblonghills.com/
Cin cin xx
(the often forgotten brand bestie)
I love good design and I know many incredibly talented graphic designers – and I know we live in a visual world. I get it. But it still surprises me to see businesses go to great lengths to create an impressive visual brand, hiring a graphic designer to create logos, websites, printed collateral, advertising etc., and then write the copy themselves.
Essentially content is not given the same weight of importance as the design *sigh*
I know it’s true. Most of us can string a sentence or two together and business owners or brand custodians may also know more about their brand, product or service than anyone else on the planet. So why is there the need to employ someone else to write for a brand when essentially the content already exists (even if it is in an unwritten form).
Basically there are a million ways to write the same sentence.
One word here, another word there, multiply that by the universe and BOOM – there you have the variants.
How they say it might be different to how you say it, but you both say it.
Radically different words can be whacked together in infinite orders to say the same F@#^!*$ thing.
And this is where a copywriter can do a world of good for brand identity; creating concise (hopefully coherent), but above all consistent copy that always reflects the core values and talks in an appropriate tone to the market demographic. And if good design is also in the mix – *high five*
What I am getting at here (other than beating my own drum) is that the brands out there that haven’t yet familiarised themselves with their brand buddy, AKA Tone, maybe it’s time to seek the help of a professional copywriter…
On that note,
One of the most exciting things about being a freelance copywriter is learning about various businesses, industries, products – you name it – that I didn’t know about before. It can be enlightening, sometimes daunting, but always a challenge I am keen to take on. Next week however, I am delving back to my roots as a copywriter, all the way back to my first printed pun, all the way back to Wine Selectors.
Wine was the first product I was tasked to know intimately (all in the name of research of course). There are so many nuances to this complex product – varietal descriptors, regional influences and winemaker styles just to name a few. So with that said, I am really looking forward to giving my wine knowledge a good old run when I pop back into the Wine Selectors office for a freelance stint.
Plus, the Wine Selectors creative team is amazing – they continuously pull together beautiful pieces of direct response marketing and they are just tops people to boot. I can’t wait to call them colleagues again, even if it’s only for a few weeks.
Now, where do they keep those product samples…
A few weeks ago I had the pleasure of copywriting for a new client, Habitat Living. The Habitat Living team had a clear brief and knew exactly how they wanted to market their brand – regular communications with their customer base AKA an eNewsletter / eDM. So it was no surprise that their project took shape quickly and was soon out in the world chasing targets.
The email promotion was a simple retail piece with a single focus, which allowed me to keep the copy concise, but of course still charismatic and reflective of the established Habitat Living tone. I’d like to give a big shout out to Emma and Cass for trusting me with their brand – here’s to many more great projects down the track.
For now xx
After the birth of my third child and a busy year of full-time parent duties it is exciting and somewhat relaxing to be back working the keys for my wonderful clients. I have had an amazing year getting to know my littlest man (while wrangling the other two munchkins) and although taking care of three small humans is wonderfully challenging, I am really looking forward to sinking my neurons into some professional challenges.
I confess my creative streak wasn’t in complete hibernation during my time away from copywriting. Over the past year I have somehow managed to write my first book, which is on the unsolicited begging rounds to publishers as we speak. Who knows where it will end up, but I am slightly chuffed that it even exists.
So that is where I am at – behind my desk, ready to smash out some brilliant copy for businesses and brands wanting to rise above the noise to say something outstanding. Has much changed in your world in the last 12 months? I’d love to hear about it…